defining the essential question.

1) What is the most important aspect of a window display?

2) Most important: the most essential to being successful in a window display.

aspect: part

window display: a visual story/showcase in the window of a store that is trying to sell/highlight merchandise

3) an underlying theme/concept, the merchandise itself, visually appealing to consumers, and the proportion of merchandise to props.

4) Visual Merchandising: Windows and In-Store Displays for Retail by Tony Morgan.