defining the essential question.

1) What is the most important aspect of a window display?

2) Most important: the most essential to being successful in a window display.

aspect: part

window display: a visual story/showcase in the window of a store that is trying to sell/highlight merchandise

3) an underlying theme/concept, the merchandise itself, visually appealing to consumers, and the proportion of merchandise to props.

4) Visual Merchandising: Windows and In-Store Displays for Retail by Tony Morgan.

Interview Two Questions.

1. How did you first get into the field of visual merchandising and how long have you been working in it?
2. What's a day in the job like?
3. What places have you worked at?
4. What is the most challenging experience you've had as a visual merchandiser?
5. What is the most rewarding aspect of this job and what are some of the perks involved?

Essential Question.

What is the most important quality of a visual fashion merchandiser?

What is the most important aspect of an effective window display?

I can't figure out which one I want to do yet.

a) This question is open ended because there are many different important qualities of a visual merchandiser and there are many different important aspects in a window display.
b) Yes, because there are many important qualities and many important aspects.
c) Visual merchandising, communications, psychology, fashion merchandising.