Brittney S.
South
Fashion Merchandising
Essential Question: What is the most important aspect of a visual window display?

Wednesday, February 9, 2011

independent study one.

1. Log:


  • 1/8: 2:05-3:05, 7:30-10:30
  • 1/13: 7:30-8:30
  • 1/16: 5:55-6:55
  • 1/17: 6:30-7:30
  • 1/29: 3:40-9:40
  • 1/30: 4:00-10:00
  • 1/31: 8:40-9:40.
  • 2/1: 6:30-8:30.
  • 2/4: 4:50-9:50.
  • 2/6: 12:30-6:30
2. Evidence:
Fall Madly in Love.
Being Girly.
Iconic and Being You.
Badass.
Style.
Sensuality.
Nice Girls.
How To Say "I Love You"
Luxury
Fooooooooood! Nomnomnom. :3
Summer.
Whimsy.
Charming.
I'm not quite sure on this one...
Summer Love.
No theme on this one. Just inspiration.
LA Story. (Hollywood: New and Old)
Fairytale Love.
Flower Child.
Being YOU/Vintage.
It's all enclosed in this book!Victor and Sakshi made a guest appearance too. :3

3. LIA
  • Literal: a) I, Brittney Sass, completed my independent component which represents 30 hours of work. b) For my independent task, I completed a lookbook of inspiration. In order to create a good window display, there needs to be an underlying concept/theme/story. In order to come up with a good window display idea, visual merchandisers/marketers surround themselves with inspiration and create inspiration boards. I took the idea of an inspiration board and made it into my scrapbook. All but two pages have a theme to it, in which every picture/quote selected has a purpose for being there. The other two pages with no real theme are miscellaneous inspiration I really liked that I decided not to group with other themes. I also plan on adding more pages to this book in the future, so it's something I will come back to when senior year is over. :)
  • Interpretive: My project illustrates thirty hours of work because I had to scour magazines for anything that inspired me and make tear sheets. That alone took up a lot of time, especially considering that I have so many magazines. I probably went through about 1/3 of them. After that, I cut the pieces I wanted and had to start loosely grouping them according to likeliness. From that point, each page I had to arrange pictures onto them until a solid theme came together and it was aesthetically pleasing. That took quite a bit of time. Then I have to fine tune everything, covering as much white space as possible by clipping things so they fit or adding extra bits of "pattern paper", which I used to cover chunks of white space with. And after that I glued each picture down and inserted it into my album. Repeat arrangement of photos plus going back to magazines to look for more inspiration 19 times. My independent study has real-world applications, in which I can actually use for my future jobs, in which I am able to see how my inspiration changes over time.
  • Applied: My independent study helped me answer my EQ because I never realized how much work goes into finding inspiration. With my previous service learner, Christina Dorado, she said it's hard to find proper inspiration when you're under a time crunch. I now understand what she means. You have to look everywhere for inspiration, and it takes a lot of time. You can't just sit there and go, "Oh, this would be a cool thing to do." You actually have to take the time to be inspired for something amazing to happen. This independent study fell under my answer, having an underlying theme or story to your window display. It is really important because that's what sends the message to shoppers. As I learned from my visual merchandising textbook by Tony Morgan,  if you just have a pretty display with no thought behind it, it is not going to draw true interest, but if you take the time to come up with a theme, people really look at it and most importantly, remember it. So having an inspiration book with themes allows me to draw out concepts and ideas for potential window displays in the future. :)