1. Log:
Bergdorf Goodman - Christmas Display --- 30 minutes
Personal In-Store Display --- 30 minutes
A Lesson in Visual Merchandising: Groupings --- 30 minutes
Hello August --- 1 hour 30 minutes
Agent Provocateur --- 45 minutes
Apple Store --- 30 minutes
Anthropologie --- 45 minutes
Partytime --- 1 hour 30 minutes
A Lesson in Visual Merchandising: Balance --- 1 hour
Personal Mannequins and Window --- 1 hour 30 minutes
A Lesson in Visual Merchandising: Emphasis --- 30 minutes
Chanel Winter 2010 --- 30 minutes
A Visual Merchandiser's Toolbox --- 45 minutes
Springtime is Here --- 1 hour 15 minutes
Anthropologie//January 2006 --- 1 hour 30 minutes
A Lesson in Visual Merchandising: Rhythm --- 30 minutes
Flashback --- 1 hour 45 minutes
Color? COLOR! --- 2 hours 15 minutes
Spring 2011 Fashion Trends --- 2 hours
Lanvin - May 2008 --- 1 hour
Nautical --- 1 hour 30 minutes
Louis Vuitton - Funfair --- 1 hour
A Lesson in Visual Merchandising: Promoting Impulse Sales --- 2 hours
Cupcake Necklaces --- 30 minutes
Someone Loves You --- 1 hour 30 minutes
J. Crew - May 2009 --- 30 minutes
Bergdorf Goodman - February 2008 --- 30 minutes
Take Me To The Bay --- 1 hour 30 minutes
Total: 30.5 hours
2. www.fyeahvisualmerchandising.tumblr.com (Also, Victor can affirm that I worked a long time on this blog. He sat there watching me, bored, haha. xD)
3. Literal: a) I, Brittney Morgan Sass, affirm that I completed my independent component which represents 30 hours of work.
b) For my independent study, I ran a blog about visual merchandising. It contains little lessons, window display dissections, some personal displays, fashion trends, and polyvore sets that demonstrate potential outfits and themes.
Interpretive: This blog clearly demonstrates what I have learned throughout my entire senior project. It shows that I applied what learned by being able to explain other displays, show my own personal work, allow my own creativity to flourish with the Polyvore sets, and to be able to teach what I've learned to other readers of my blog, which by the way, is now up to 28. It's grown pretty fast for the short amount of time and I'm really proud of that. It demonstrates 30 hours of work because it is very time-consuming to run a blog. Looking up pictures, creating sets, writing out what I want to say and editing it, going through my research binder to figure out what my next topic is and consulting it to write lessons, uploading personal pictures and writing about my experiences, specific formatting of pictures and text...all of that combined takes up so much time and I literally timed myself each time, rounding down to the closest 15 minute interval. Of course, there is time not recorded on here, maybe for more subtle things, keeping up with the blog, making sure everything fits...and I wouldn't even say that this is JUST 30 hours. It's going to continue for I will be keeping up this blog (I seriously love Tumblr) and it makes me feel happy to have found a niche in the blogging community (also, I'm going to start a food blog with April :3).
Applied: This blog helped me answer my EQ because I had to look at windows to see what made them good, which helped me with my best answer to my EQ, which is having a centralized theme. Every single display I put in there had some sort of theme to it, which helped make the windows breathtaking because the right props/clothes/signage were put in there to enhance that theme, which really made you go, "Wow," because it was a work of art. I also figured that fashion trends and colors were important because it helped make the windows pop and made you want to buy their products because they showed the right way to wear something. My last answer, implementing appropriate props and signage was answered because in these displays, I saw how props and signs really added flair to the displays. For example, the Louis Vuitton fair window really demonstrates this, because it had a solid, interesting theme, with a trendy consistent color palette and fashionable clothing, while having the amazing props of ferris wheels and a roller coaster! With my Polyvore sets, I explored two different answers, which were theme and fashion trends and color trends. For example, my set called Hello August was an example of this, because it had a lot of fashion trends in it, with appropriate use of color trends, while still having a theme behind it, which helped give the outfit more impact and created a feeling with it. In my little lessons, it helped me review what I learned, and every time I talked about my lessons, they mentioned having some sort of theme in order to make displays work well, but it also let me explore other potential avenues to see if other aspects of a display are the most important. My personal displays that I posted, although granted they were done in service learning, allowed me to write and reflect upon my experience at the Little Dress Shop in Claremont, for example, in my mannequins and window post, it made me so happy that I helped drive sales for her in that one day. It made me think, "Dang, I have some skill." I'm not quite sure what drove me to do these particular types of posts, but I just brainstormed any possibilities and started working on my blog to see what types of posts will work for me and what won't. Anyways, this blog as a whole was very important in my senior project because it gave me insight into my topic as well as my EQ. And now...I have a fashion blog, which will help me when I go out and be the fashion buyer that I want to be one day. :3
Edit: It's now 31 people who follow my blog! :3
Thursday, April 28, 2011
Sunday, April 17, 2011
art rationale.
Why do it this way?
Well, I decided to make my own mannequin and then paint it with whatever represents visual merchandising to me. I made the mannequin with tape, and then I plan on paper mache-ing it. After that, I would paint it with acrylic paint. Why do it this way though? I've learned throughout my research and service learning that you need to be resourceful as a visual merchandiser, trying to keep within your budget. Making a mannequin is super cheap. All you need to do is buy about 3 rolls of tape, some paint, lots of paper, glue, and have an old shirt lying around. Along with junk mail or newspapers or something to stuff your mannequin with. It all costs less than $20. Considering that a body form of the torso/bust area is about $50, that extra $30 can be used for other purposes within the display. Or to even save it for next time. Also, as a visual merchandiser, you need to be creative, so making one is a pretty interesting way to save money. Of course though, I wanted to go beyond just MAKING one, I wanted to put a more artistic touch to it, thus the painting. I wanted it to be personal.
Well, I decided to make my own mannequin and then paint it with whatever represents visual merchandising to me. I made the mannequin with tape, and then I plan on paper mache-ing it. After that, I would paint it with acrylic paint. Why do it this way though? I've learned throughout my research and service learning that you need to be resourceful as a visual merchandiser, trying to keep within your budget. Making a mannequin is super cheap. All you need to do is buy about 3 rolls of tape, some paint, lots of paper, glue, and have an old shirt lying around. Along with junk mail or newspapers or something to stuff your mannequin with. It all costs less than $20. Considering that a body form of the torso/bust area is about $50, that extra $30 can be used for other purposes within the display. Or to even save it for next time. Also, as a visual merchandiser, you need to be creative, so making one is a pretty interesting way to save money. Of course though, I wanted to go beyond just MAKING one, I wanted to put a more artistic touch to it, thus the painting. I wanted it to be personal.
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