Brittney S.
South
Fashion Merchandising
Essential Question: What is the most important aspect of a visual window display?

Saturday, March 26, 2011

creative expression ideas.

Some ideas include:

  • painting a mannequin form with my interpretation of visual merchandising.
  • creating a display?
  • creating props for a display.
  • sketching out window displays.
This ties into my EQ because it allows me to delve deep into the creative side of visual merchandising. They all explore the ideas of having a theme/concept, props and signage, or smart use of color/knowing trends in fashion.

Sunday, March 20, 2011

interview four questions.

1. What is the hardest product category to design a window scheme for?
2. How important is store design, does it help sell products?
3. How does the store design help the visual merchandiser? 
4. How important are signage and graphics both in store and windows?
5. Is good lighting both in store and windows key?
6. Do you have any tips for in-store visual merchandising and windows?
7.How important is the design concept of a window?
8. How important is it to consider the product when designing and planning the store?
9. What helps highlight merchandise in the windows?

10. In terms of sign in the window, what has been most successful for bringing in customers (i.e. putting prices, photographs, catchy slogans)?
11. Does having a solid theme or concept help make the planning of a window easier?
12. What is more important in a window display: having an underlying theme/concept or signage?
13. What is more important in a window display: signage or smart use of color?
14. What is more important in a window display: smart use of color or and underlying theme/concept?
15. What are some techniques you use when designing or installing a window display?
16. How much time goes into making a window?
17. In terms of window display themes, does much research go into it or is it mostly inspiration?
18. What is the easiest product category to design a window scheme for?
19. How do you best target your audience in window displays?
20. What is one piece of advice that you find most valuable to starting out in this field?

Tuesday, March 8, 2011

independent study two approval.

1. I plan on making a fashion blog, which would include a dissection of window displays, upcoming fashion trends, and any personal content (displays I do, sketched out window displays with explanations).

2. It helps answer my EQ because understanding window displays and its different components along with knowing fashion trends and posting up my original content will allow me to come to a conclusion about my EQ.