1. What is the hardest product category to design a window scheme for?
2. How important is store design, does it help sell products?
3. How does the store design help the visual merchandiser?
4. How important are signage and graphics both in store and windows?
5. Is good lighting both in store and windows key?
6. Do you have any tips for in-store visual merchandising and windows?
7.How important is the design concept of a window?
8. How important is it to consider the product when designing and planning the store?
9. What helps highlight merchandise in the windows?
10. In terms of sign in the window, what has been most successful for bringing in customers (i.e. putting prices, photographs, catchy slogans)?
11. Does having a solid theme or concept help make the planning of a window easier?
12. What is more important in a window display: having an underlying theme/concept or signage?
13. What is more important in a window display: signage or smart use of color?
14. What is more important in a window display: smart use of color or and underlying theme/concept?
15. What are some techniques you use when designing or installing a window display?
16. How much time goes into making a window?
17. In terms of window display themes, does much research go into it or is it mostly inspiration?
18. What is the easiest product category to design a window scheme for?
19. How do you best target your audience in window displays?
20. What is one piece of advice that you find most valuable to starting out in this field?
Q13 and 14 are the same...combine them. Ask something like: Rank the following - signage, smart use of color, underlying theme/concept. Why did you pick that particular order of importance?
ReplyDeleteQ17 is awesome! Be sure to find out where, specifically, research is found if it is indeed used. If it isn't used, ask for the reason why.
The last question should be: May I have the contact information of someone in industry you know who can help me get on my feet?
Hmmm...okay.
ReplyDeleteSo here are my changes:
Q13 - Rank the following in terms of importance in a window - signage, smart use of color, underlying theme/concept. Why did you pick that particular order of importance?
New Q14 - What creates interest in a window?
Q20 - May I have the contact information of someone in industry you know who can help me get on my feet?
Approved
ReplyDelete